For US dentists & orthodontists · FDA-registered
Custom-branded professional whitening kits, made in the USA, shipped to your practice with your logo, your packaging, your margins. From $30 per kit, resold at $129–$179.
The opportunity sitting in your chair right now
A patient who'd never agree to a $400 in-office whitening will happily walk out of CVS with a $40 box of Whitestrips, four times a year. They want whiter teeth. They just don't want to ask you for them.
What if the box they bought had your logo on it, was professional-strength, and sat on the shelf at the front desk? You stop fighting retail. You become it.
The product
Pens, LED mouthpiece, custom-branded box. Every component carries your logo. Every component meets clinical-grade specifications.
Each kit includes two whitening pens (35% Carbamide Peroxide or 12% Hydrogen Peroxide), one desensitizing gel, an LED mouthpiece with built-in timer, and instructions printed with your practice's name. Packaging fully customizable.
The profit calculator
Move the sliders. The output updates live. Email yourself the breakdown to share with your practice manager.
Projected annual profit
$20,520
Projections shown are illustrative based on 2024 industry data. Actual results depend on patient base composition, hygienist training, and resale price.
Pricing
Per-kit cost decreases at scale. All tiers include free shipping, full custom branding, and our 30-day money-back guarantee.
Trial order
50 kits
$62 per kit
Startup
100 kits
$41.50 per kit
Established practice
250 kits
$34 per kit
DSO / group
1000 kits
$30 per kit
Inside the box
Each component is FDA-registered and 3rd-party lab tested. Formulations published on request to your practice's clinical director.
35%
12%
3%
LED
Verified buyers
"Patients love the results, and it feels good knowing it's mine. Sold 78 kits in the first 90 days."
"My staff love them. Great incentive for new patients to start. The hygienist sales script made it easy."
"Love how mine turned out. Patients have been great about the results. ROI by month 4."
"We made our pens and box gold. Perfect for our branding. Recurring revenue line that wasn't there before."
"The kits are great and the design process was very easy. Design preview came in 4 days, signed off, done."
"The whitening works great and patients love the results. We've moved from Crest White Strips referrals to our own kits entirely."
vs the alternatives
| Dental Origin | Opalescence Go | Kor Night | Philips Zoom | |
|---|---|---|---|---|
| Per-unit cost | $30–62 | $50 | $62 | $110 |
| Custom branding (your logo) | ✓ | ✗ | ✗ | ✗ |
| Private labeling | ✓ | ✗ | ✗ | ✗ |
| Customizable formula % | 6–35% | 10 or 15% | 16% only | 10 or 22% |
| Sensitivity-relief gel included | ✓ | ✗ | ✗ | ✗ |
| Bulk discounts | ✓ | ✗ | ✗ | ✗ |
| Hygienist sales script included | ✓ | ✗ | ✗ | ✗ |
| Money-back guarantee | 30 days | None | None | None |
Honest scope
Confident exclusions, so you can self-select out before placing an order. We'd rather lose a sale than ship a kit that doesn't fit your practice.
Common questions
Design briefs received after that ship in the May batch. Currently 23 of 60 design slots open this quarter.